5 Different Ways To Optimize Google My Business Page
Getting your business onto an online platform is not an easy task. People look for big opportunities while planning a business. Whether you have an online business or a shop in your local area, you certainly can’t fail to draw attention to your customers and get people to notice your product and services. In the online world, that means you rank high on Google.
According to Local Ranking Factor industry research actually conducted to get the latest Google My Business data which are signals and are also the most important ranking factor for Local Pack rankings. Google My Business signals saw a significant increase in ranking importance from 19% to 25% between 2017 and 2018.
Google My Business optimization helps you show your business in search results when people search for you online. As a free platform as well as a widely recognized and used platform worldwide, it serves as an affordable marketing tool for small and large businesses alike. If you are interested in learning more about it then you must turn to the best Digital Marketing institute in Delhi.
How to Optimize Google Buisness Profile?
- By creating a perfect google my business profile
Now, when we need to look for customers online, we should focus on attracting customers by making them aware of the store. You can do this by optimizing the Google My Business page and creating an informative profile with the most accurate and relevant information to attract them to it. Your profile must communicate what your business does, where it is located, and how users can purchase your goods and/or services.
- Focus of keywords
When it comes to ranking Google my business, the most important thing to focus on is the keywords. You must have heard of the Google algorithm and that requires extensive research to follow the relevant keywords and search phrases and include them in the business description every time you send a local post to your audience.
- Provide high-resolution photos to the website
Now, when customers approaches your Google maps listing, they are looking for relevant photos. This is where you must try the visual aspect of your Google My Business optimization page for greater business advantage and better communication. Businesses with photos are likely to get 35% more clicks to their websites than businesses without photos. So make sure you upload a photo that is informative and easy to understand to get the right impression of your business.
- Keep updating the profile according to the upcoming developments and the launches
You must update the site as you come up with new ideas and events. These schemes are important as they will help you attract customers. All you have to do is publish deals, events, product launches and more through your Google My Business optimization posts directly to Google Search. Make the posts attractive so larger customers can engage. It allows you to keep your presence fresh in the minds of the audience and Google as well. There are different content writing agencies that can help you in writing effective descriptions for your GMB listing.
- Do get the reviews about your website
This only happens when you ask your customers to review the product and services after using them. Create a Q/A section on your website and let the customer learn about other people’s experiences. Now we know that a high-quality, positive customer review can help increase your business’s visibility and improve the likelihood of a potential customer visiting your business.
You can get in touch with a professional SEO agency offering Google my business optimization services. Overall, creating an online platform for a business is a dream that will open many opportunities for you. You get the opportunity to build your own customer base and offer them added value.