How To Master The Art Of Digital Marketing In 2020?
Do you want to learn digital marketing?
Do you want to know how the online marketing ecosystem works?
If yes, then read this blog post till the end. In this post, we have shared 8 amazing ways by which you can learn the art of digital marketing. Many of the techniques mentioned in this list would also give a practical learning experience.
So, without further wasting time, let’s begin.
1. Start a blog
Do you want to learn digital marketing practically? If yes, then you must start your own blog.
Starting a blog is not a big deal, you just need to buy a good domain name and cheap indian web-hosting. Later on, you can launch your website easily on CMS like WordPress.
Running your own blog will give you a chance to learn digital marketing practically as you’ll be implementing all the digital marketing techniques like SEO, SMM, email marketing, analytics on your own.
In fact, this was the way by which I personally managed to learn digital marketing. And trust me, this technique works like charm.
What makes this technique even better is that it also gives you a chance to earn money. Yes, with the help of blogging you can learn money via Google Adsense, affiliate marketing and many different ways.
2. Do Internship
Next to blogging, doing an internship is also another way by which you can master the art of digital marketing. The competitive edge of this technique is that it will give real industry experience and hands-on exposure to digital marketing.
By doing an internship, you’ll actually come to know how the digital marketing industry works. Moreover, you’ll also get to work under the supervision of a digital marketing expert, provided that you are working in a digital marketing company.
When you are hunting for an internship, I would suggest you look for opportunities in a professional digital marketing company. Working in any other company won’t give you a learning experience. I personally had a bad experience with this. That’s why I would suggest you to work in a digital marketing company only.
3. Read digital marketing books
If you love reading and want to learn digital marketing then books related to online marketing are surely your thing. I agree with the fact that reading books won’t give you any practical exposure but it would surely help you in increasing your knowledge with regards to digital marketing.
If you are totally a newbie in digital marketing, you can start with a basic or introductory book. Later on, you can opt for an advanced book or a guide.
For buying books on digital marketing, I would suggest you have a sneak at Amazon.
4. Read blogs on digital marketing
If you don’t wanna waste your money on buying books then start reading blogs about digital marketing. There are tons of digital marketing blogs floating on the internet. You bookmark any one or two of them and start reading at least 3-4 articles a day.
Remember one thing, If you seriously want to master the art of digital marketing then you cannot ignore reading blogs.
Blogs will keep you updated about all the happenings and necessary changes in the digital marketing world. I personally follow a few blogs in my niche and get maximum value from it.
5. Watch YouTube videos
Reading blogs would surely consume a bit of your time. So, if you want to learn digital marketing in a quick and simple way then start watching digital marketing videos on YouTube.
Tons of digital marketing experts have created their YouTube channel and provide enormous amounts of free knowledge.
Watching YouTube videos will save your time and will help you in learning digital marketing in a quick way. I personally watch 2 or 3 videos every week just to learn something new.
6. Watch webinars
Next to YouTube videos, webinars are the next big thing.
I personally love watching digital marketing webinars as they are created to deliver relevant and timely information to the viewers. Also, they are conducted by industry experts which is an added advantage.
Recently, I have started watching digital marketing webinars at SEMrush and it is helping me in learning new things about digital marketing.
7. Enroll in online courses
If you are willing to spend a few bucks then I would recommend you to enroll in a paid digital marketing course. Paid digital marketing courses come along with added benefits like professional certificates, access to paid tools, practical learning experience and placement assistance.
Along with this, a paid digital marketing course will also allow you to work on live projects, case studies and assignments. This will help you in getting practical exposure.
So, if your budget is not your main constraint, then you should enroll for paid courses.
8. Follow digital marketing experts in social media
You can also learn digital marketing by following digital marketing experts on Twitter, Facebook and YouTube. Digital marketing experts keep on sharing relevant insights about digital marketing on their social media handle. Hence, you can surely get some tips and tricks by following those experts.
I am personally following 100+ digital marketing experts on Twitter. Many of these experts keep on publishing content on their social media accounts in the form blog post, videos and much more.